5 Reasons Why Your Brand Needs A YouTube Channel

YouTube is the second largest search engine on the internet. The users on YouTube are multiplying each day. According to a recent survey by https://www.oberlo.com/blog/youtube-statistics, the platform has over 2.3 billion users worldwide. Therefore, YouTube has the potential to expose your brand to a global audience. With a relevant strategy, YouTube can be utilized effectively to demonstrate your products and services.

People love watching videos over reading text. Moreover, video content is memorable, and the brain can process visual information faster than text. This makes YouTube the best platform for companies who want to showcase their products and services.

Here are the 5 reasons why your brand needs a YouTube Channel.

YouTube is the second most popular search engine 

After Google, YouTube is the second largest used search engine. Sharing with you some eye-opening stats that prove the point. 

1. Every day the YouTube users consume more than 5 billion videos 

2. There are 38 million active channels

3. 70% of the viewership happens on the mobile app

4. 500 hours of content is uploaded every minute

Increases your visibility on Google 

Google includes YouTube results in SERPs (Search Engine Results Pages). Since video consumption is on the rise, Google is showing videos on the SERPs. Publishing educational, entertaining, and solution-providing videos can bring you the much-needed viewership for your brand.

YouTube helps you build trust with your audience 

Publishing useful content on YouTube can bring good traction to your brand. Having said that, quality and genuinity matter.
Offering high-quality and useful content gets higher views and subscribers. If your brand can walk the talk, then you become unstoppable on YouTube.

Build an impressive brand personality 

Engaging your audience with good content can help you set yourself apart from your competitors.
Remember, the audience stays loyal to the brands that are transparent with them, attend to their queries on time, and provide appropriate solutions.

Create an additional income source 

This could sound like an impossible task. But trust me, if done in the right way, YouTube can be beneficial in earning an additional income. YouTube promotes videos that have more viewership and subscribers which means YouTube is a user’s oriented platform. All that matters is the quality and consistency. YouTube algorithms are designed to bring up the best videos in the search results.

Hence, YouTube could be the best marketing platform for your brand. Since Google is the parent company of YouTube, the popular videos on YouTube are promoted by Google, helping you found by the users. This is similar to the famous saying, ‘One shot two kills!