11 Instagram Marketing Tips From Social Media Experts

Chetan Shivakumar

May 18, 2024

Instagram marketing is on the rage. A wisely built Instagram marketing strategy can do wonders for your business.

Instagram is a fantastic platform for both B2B and B2C. 17.6% of the world’s 7.9 billion population uses Instagram. Just imagine your brand reach if you rightly execute your Instagram marketing strategy.

Before we get started with the marketing tips, I would suggest first setting up your profile. Check if your account is a Business account? If not, please change it to the Business Account by just clicking on the ‘Account’ under ‘Settings’ after clicking on the hamburger icon on the right top corner of your profile (I am assuming that you already have a personal Instagram profile.)

This is essential as Instagram Business Account comes with a lot more features that can help you increase your brand awareness, including:

Instagram Insights
Instagram Ads
Direct primary and secondary messaging inboxes
Contact button on your profile.
Instagram Shopping

Let’s go! Here are the tips that will take your brand to newer heights if followed religiously.

Define your goals – Clearly set goals are half achieved. Therefore, write down your goals and check if your goals are SMART, Specific, Measurable, Attainable, Relevant, and Time-bound.
Know your audience – This is the most important metric that you should focus on while setting up your marketing strategies. The metrics could be anything, age group, gender, location, and even at what time of the day your target audience is active on Instagram, and so on.
Make your Instagram bio look attractive – Your bio is what people see first on your profile. Make your best first impression by wisely picking the words that are crisp and convey exactly what you do. Use relevant keywords. And do not forget to add your website URL and your contact information. Remember, you have just 150 characters to use.
Choose the best profile photo – Your photo conveys a lot about your profile. It isn’t just a photo but a brand image. Therefore, think before choosing one. For most businesses, it is a logo. If you’re aiming at personal branding, opt for a professional photo. It is even better if you plan for a photo shoot. A quality photo with 110*110 pixels is an excellent choice for the Instagram profile.
Create eye-catchy content – Make sure you excite your audience with great pictures, videos, and compelling content. Instagram is all about visuals. Your posts and videos must be well aligned with your goals. Don’t get too monotonous with one category of posts. You have a lot to do on Instagram, static posts, videos, IGTV, Reels, Stories, Quiz, Going Live, and so on.
Opt for a theme for your brand – A clean attractive profile can make all the difference. The posts that you post do not disappear but stay on your profile. When a person lands on your profile, your profile should have a story to tell.
Captions, captions, captions – Captivating captions can get good engagements. They help you build a persona. In a nutshell, you’re telling your brand story. Captions are critical for Instagram algorithms.
Use relevant hashtags – Hashtags are important to increase your reach. Use hashtags wisely that are relevant to your brand. You can use thirty hashtags with a post and ten on a story. But that doesn’t mean you stuff your posts with hashtags. Relevancy is the key. You can create your hashtags too.
Post when your audience is active – You got a great tool, Instagram Insights, to know when your audience is active. Therefore, post at the right times to get the best out of your posts.
Tie-up with industry influencers – This is a great way of getting good leads. These influencers already have a huge number of followers. There is already trust built between the followers and the influencer. All that is needed is the influencer talking about your brand.
Go for paid Ads – This is a guaranteed way to get desired results. You know who your target audience is and where are they located. You run the paid campaigns to speed up the process. A well-planned Ad can do miracles for your brand.

Instagram marketing is on the rage. A wisely built Instagram marketing strategy can do wonders for your business.

This is essential as Instagram Business Account comes with a lot more features that can help you increase your brand awareness, including:

Instagram Insights
Instagram Ads
Direct primary and secondary messaging inboxes
Contact button on your profile.
Instagram Shopping

Let’s go! Here are the tips that will take your brand to newer heights if followed religiously.

Define your goals – Clearly set goals are half achieved. Therefore, write down your goals and check if your goals are SMART, Specific, Measurable, Attainable, Relevant, and Time-bound.
Know your audience – This is the most important metric that you should focus on while setting up your marketing strategies. The metrics could be anything, age group, gender, location, and even at what time of the day your target audience is active on Instagram, and so on.
Make your Instagram bio look attractive – Your bio is what people see first on your profile. Make your best first impression by wisely picking the words that are crisp and convey exactly what you do. Use relevant keywords. And do not forget to add your website URL and your contact information. Remember, you have just 150 characters to use.
Choose the best profile photo – Your photo conveys a lot about your profile. It isn’t just a photo but a brand image. Therefore, think before choosing one. For most businesses, it is a logo. If you’re aiming at personal branding, opt for a professional photo. It is even better if you plan for a photo shoot. A quality photo with 110*110 pixels is an excellent choice for the Instagram profile.
Create eye-catchy content – Make sure you excite your audience with great pictures, videos, and compelling content. Instagram is all about visuals. Your posts and videos must be well aligned with your goals. Don’t get too monotonous with one category of posts. You have a lot to do on Instagram, static posts, videos, IGTV, Reels, Stories, Quiz, Going Live, and so on.
Opt for a theme for your brand – A clean attractive profile can make all the difference. The posts that you post do not disappear but stay on your profile. When a person lands on your profile, your profile should have a story to tell.
Captions, captions, captions – Captivating captions can get good engagements. They help you build a persona. In a nutshell, you’re telling your brand story. Captions are critical for Instagram algorithms.
Use relevant hashtags – Hashtags are important to increase your reach. Use hashtags wisely that are relevant to your brand. You can use thirty hashtags with a post and ten on a story. But that doesn’t mean you stuff your posts with hashtags. Relevancy is the key. You can create your hashtags too.
Post when your audience is active – You got a great tool, Instagram Insights, to know when your audience is active. Therefore, post at the right times to get the best out of your posts.
Tie-up with industry influencers – This is a great way of getting good leads. These influencers already have a huge number of followers. There is already trust built between the followers and the influencer. All that is needed is the influencer talking about your brand.
Go for paid Ads – This is a guaranteed way to get desired results. You know who your target audience is and where are they located. You run the paid campaigns to speed up the process. A well-planned Ad can do miracles for your brand.

Instagram marketing is on the rage. A wisely built Instagram marketing strategy can do wonders for your business.

This is essential as Instagram Business Account comes with a lot more features that can help you increase your brand awareness, including:

Instagram Insights
Instagram Ads
Direct primary and secondary messaging inboxes
Contact button on your profile.
Instagram Shopping

Let’s go! Here are the tips that will take your brand to newer heights if followed religiously.

Define your goals – Clearly set goals are half achieved. Therefore, write down your goals and check if your goals are SMART, Specific, Measurable, Attainable, Relevant, and Time-bound.
Know your audience – This is the most important metric that you should focus on while setting up your marketing strategies. The metrics could be anything, age group, gender, location, and even at what time of the day your target audience is active on Instagram, and so on.
Make your Instagram bio look attractive – Your bio is what people see first on your profile. Make your best first impression by wisely picking the words that are crisp and convey exactly what you do. Use relevant keywords. And do not forget to add your website URL and your contact information. Remember, you have just 150 characters to use.
Choose the best profile photo – Your photo conveys a lot about your profile. It isn’t just a photo but a brand image. Therefore, think before choosing one. For most businesses, it is a logo. If you’re aiming at personal branding, opt for a professional photo. It is even better if you plan for a photo shoot. A quality photo with 110*110 pixels is an excellent choice for the Instagram profile.
Create eye-catchy content – Make sure you excite your audience with great pictures, videos, and compelling content. Instagram is all about visuals. Your posts and videos must be well aligned with your goals. Don’t get too monotonous with one category of posts. You have a lot to do on Instagram, static posts, videos, IGTV, Reels, Stories, Quiz, Going Live, and so on.
Opt for a theme for your brand – A clean attractive profile can make all the difference. The posts that you post do not disappear but stay on your profile. When a person lands on your profile, your profile should have a story to tell.
Captions, captions, captions – Captivating captions can get good engagements. They help you build a persona. In a nutshell, you’re telling your brand story. Captions are critical for Instagram algorithms.
Use relevant hashtags – Hashtags are important to increase your reach. Use hashtags wisely that are relevant to your brand. You can use thirty hashtags with a post and ten on a story. But that doesn’t mean you stuff your posts with hashtags. Relevancy is the key. You can create your hashtags too.
Post when your audience is active – You got a great tool, Instagram Insights, to know when your audience is active. Therefore, post at the right times to get the best out of your posts.
Tie-up with industry influencers – This is a great way of getting good leads. These influencers already have a huge number of followers. There is already trust built between the followers and the influencer. All that is needed is the influencer talking about your brand.
Go for paid Ads – This is a guaranteed way to get desired results. You know who your target audience is and where are they located. You run the paid campaigns to speed up the process. A well-planned Ad can do miracles for your brand.